{"id":5429,"date":"2022-02-17T16:35:26","date_gmt":"2022-02-17T15:35:26","guid":{"rendered":"https:\/\/divewinns.com\/?post_type=news&p=5429"},"modified":"2022-02-17T16:40:56","modified_gmt":"2022-02-17T15:40:56","slug":"suunto-sale-to-a-chinese-company","status":"publish","type":"news","link":"https:\/\/divewinns.com\/fr\/news\/suunto-sale-to-a-chinese-company\/","title":{"rendered":"Suunto : vente \u00e0 une entreprise chinoise"},"content":{"rendered":"

Amer Sports, la soci\u00e9t\u00e9 m\u00e8re de Suunto, a accept\u00e9 de vendre la marque. La marque Suunto sera c\u00e9d\u00e9e \u00e0 l’entreprise technologique chinoise \u00ab\u00a0Liesheng\u00a0\u00bb. Liesheng se concentre depuis des ann\u00e9es sur le segment des wearables sportifs. La transaction a d\u00e9j\u00e0 \u00e9t\u00e9 sign\u00e9e et devrait \u00eatre finalis\u00e9e au cours du premier semestre 2022.<\/p>\n

Liesheng, fond\u00e9e en Chine en 2015, est une entreprise mondiale innovante dans le domaine de l’\u00e9lectronique grand public. Ses produits sont vendus dans plus de 100 pays \u00e0 travers le monde. Elle est leader mondial dans le domaine de l’audio sans fil et a d\u00e9velopp\u00e9 avec succ\u00e8s la marque \u00ab\u00a0Haylou\u00a0\u00bb pour l’\u00e9lectronique grand public.
\nQu’est-ce qui va changer pour toi ?<\/p>\n

\u00ab\u00a0Pour toi, en tant que fan, membre de la communaut\u00e9 et utilisateur de Suunto, ce changement n’est en fait pas un changement du tout. La marque Suunto et nos produits et services num\u00e9riques, la fr\u00e9quence des mises \u00e0 jour des montres, la protection des donn\u00e9es, le support client et le service – tout cela et bien plus encore continuera normalement\u00a0\u00bb, explique Heikki Norta, pr\u00e9sident de la marque Suunto.<\/p>\n

\u00ab\u00a0Nous restons engag\u00e9s et nous nous concentrons sur le d\u00e9veloppement de nos produits haut de gamme. Liesheng a d\u00e9j\u00e0 indiqu\u00e9 que Suunto continuera \u00e0 g\u00e9rer ses activit\u00e9s depuis Vantaa, en Finlande\u00a0\u00bb.<\/p>\n

\u00ab\u00a0\u00c0 long terme, le partenariat avec nos nouveaux propri\u00e9taires \u00e9largira nos \u00e9paules pour d\u00e9velopper de nouveaux produits fonctionnels pour les passionn\u00e9s d’activit\u00e9s de plein air\u00a0\u00bb, poursuit Heikki Norta.<\/p>\n

\u00ab\u00a0Au cours des 22 derni\u00e8res ann\u00e9es, Amer Sports a offert \u00e0 Suunto une famille de marques partageant les m\u00eames valeurs et a permis \u00e0 la marque finlandaise vieille de 85 ans de se d\u00e9velopper dans le monde entier. Je suis impatient d’entamer la prochaine phase de notre voyage et d’unir nos forces \u00e0 celles de Liesheng. Nous allons tr\u00e8s bien ensemble, car nos activit\u00e9s, nos march\u00e9s et nos produits sont compl\u00e9mentaires\u00a0\u00bb, conclut Heikki Norta.<\/p>\n

Source : Suunto.com<\/a><\/p>\n

Tout n’est pas si grave ?<\/p>\n

Ce qui peut sembler dramatique \u00e0 premi\u00e8re vue est en fait \u00e0 moiti\u00e9 vrai. Le si\u00e8ge et l’administration de Suunto resteront vraisemblablement en Finlande. De plus, l’entreprise appartenait d\u00e9j\u00e0 au groupe chinois \u00ab\u00a0Amer Sports\u00a0\u00bb :<\/p>\n

\u00ab\u00a0Amer Sports Oyji est une filiale finlandaise d’articles de sport de l’entreprise chinoise Anta Sports, avec des marques d’\u00e9quipement comme Salomon, Arc’teryx, Peak, Atomic, Suunto, Wilson, Precor, Armada, ENVE Composites, Louisville Slugger, DeMarini et Sports Tracker\u00a0\u00bb. (Source : amersports.com<\/a>)<\/p>","protected":false},"featured_media":5430,"template":"","yoast_head":"\nSuunto : vente \u00e0 une entreprise chinoise • DiveWinns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/divewinns.com\/news\/suunto-sale-to-a-chinese-company\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Suunto: sale to a Chinese company[:fr]Suunto : vente \u00e0 une entreprise chinoise[:de]Suunto: Verkauf an ein chinesisches Unternehmen[:]\" \/>\n<meta property=\"og:description\" content=\"Amer Sports, la soci\u00e9t\u00e9 m\u00e8re de Suunto, a accept\u00e9 de vendre la marque. La marque Suunto sera c\u00e9d\u00e9e \u00e0 l’entreprise technologique chinoise \u00ab\u00a0Liesheng\u00a0\u00bb. 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